Mount Washington Partners with Rossignol
To round out the retail experience, Mount Washington and Rossignol will present a new Rossignol Demo Centre near the base of the Eagle Chairlift.
Don Sharpe said the design of the Centre is reminiscent of a high-end new car showroom where guests will be able to learn about the technology behind skis, boards and boots.
To put all that new knowledge to use, a fleet of 30 demo skis and 10 demo boards will be available so guests will have the opportunity to take the gear out for a test drive. If they like it, they can go back to Outdoor Elements to buy it. Boot fitting and repair services for all types of gear will also be offered in the Rossignol Demo Centre.
Rossignol Experience Centres
In conjunction with expanded retail and demo programs at Mount Washington, the Resort is introducing two Rossignol Experience Centres - one in the Alpine Lodge, home of the alpine ski school and rental fleet, and the other at Raven Lodge, which is the centre of Nordic activities.
In addition to explanatory graphics and displays, both the Alpine and Nordic rental shops will receive an influx of new equipment, including more than 500 new pairs of skis, 100 new snowboards and 500 new pairs of boots.
Smaller improvements include a new point of sale software system to meet new standards for customer information security and a new logo, which was introduced as part of this year’s season pass ad campaign.