Jul 1, 2003 | Marmot, Summer 2003

Kudos to Karen Bonell

Mount Washington Alpine Resort Marketing Manager Karen Bonell has won a first-ever Canadian Ski Council award for market research.

Bonell, who has been with the Comox Valley Resort since August 1998, was lauded for her talent for research and development – one of four main areas that the ski council emphasizes. The award was handed out at the Canada West Ski Area Association annual general meeting in early May.

“Karen is one of the best research and marketing managers in our industry,” says ski council president Colin Chedore. “The data that she has provided has not only contributed to our recent Canadian Model for Growth, but has also enabled Mount Washington to determine its future marketing and development strategy.”

Bonell’s volunteer Snow Hosts take time every day of the snow season to ask key questions of Resort guests as part of the Canadian Ski Council’s profile questionnaire as well as a Resort-specific survey.

This is not the first time Bonell has sorted such information and put it to use: her first paying job in the snow industry was assisting in the tabulation of customer surveys and providing this information to the Candian Ski Council.

Bonell lives in Courtenay with her husband John, who is an air force electronics technician as well as a ski and snowboard instructor at Mount Washington.

on a job
well done!

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