Tourism Mount Washington has launched a new social media campaign, which was to kick into gear at the start of the ski season. An improved online booking system was also expected for the new year, she said.
Naomi Cooper has been hired as a Marketing and Membership Assistant to run the check-in desk at the General Store for the winter season. She will also be responsible for the Association’s social media and membership communications.
Another success for the Association in 2010 was the implementation of the hotel room tax, which is going back into marketing and promotion of the Resort. “It has been very well received and has generated additional income,” Nicholson said.
Nicholson spent a successful week at the London Ski Show in the fall, securing a stronger relationship with the Snow Leopard of the Ghana Ski Team (see sidebar) and stimulating interest in the Resort from the likes of Canadian Affairs, which will feature Mount Washington in 2012 as a ski destination. As well, Frontier Ski from the UK, which specializes in holidays for independent travelers, continues to promote the Resort.